British health and fitness influencer Chessie King has been announced as a brand ambassador for Warburtons.

King, a campaigner for body confidence, is keen to change public opinions on bread being considered unhealthy, and posted on Instagram 'THE LOOK OF LOVE FOR MY BAE GAL. Bagel in my hand. Bagel on my head. My favouriteeeee: @WarburtonsUK Thin Bagel toasted stuffed with layers of smoked salmon & spinach'.